diff --git a/lib/streaming_providers/providers/joyn/channel_manager.py b/lib/streaming_providers/providers/joyn/channel_manager.py
index 9178cc1..d0e67c6 100644
--- a/lib/streaming_providers/providers/joyn/channel_manager.py
+++ b/lib/streaming_providers/providers/joyn/channel_manager.py
@@ -41,7 +41,7 @@ from .constants import (
     MODE_VOD,
     SIGNATURE_SECRET_KEY,
 )
-from .models import JoynChannel, JoynError, JoynEntitlementError, PlaybackRestrictedException
+from .models import JoynChannel, JoynError, JoynEntitlementError, PlaybackRestrictedException, SubscriptionRequiredException
 
 
 def create_video_payload(config: Optional[Dict] = None, compact: bool = True) -> str:
@@ -257,6 +257,9 @@ class JoynChannelManager:
                         msg = error.get("msg", "No error message provided")
                         if code == ERROR_CODES["PLAYBACK_RESTRICTED"]:
                             raise PlaybackRestrictedException(f"Playback restricted for {content_id}: {msg}")
+                        elif code == ERROR_CODES["BUSINESS_MODEL_NOT_SUITABLE"]:
+                            raise SubscriptionRequiredException(
+                                f"Subscription required for {content_id} ({code}): {msg}")
                         else:
                             raise JoynEntitlementError(f"Entitlement error for {content_id} ({code}): {msg}")
                 except (json.JSONDecodeError, KeyError, IndexError) as e:
diff --git a/lib/streaming_providers/providers/joyn/constants.py b/lib/streaming_providers/providers/joyn/constants.py
index 18917e4..576dcb4 100644
--- a/lib/streaming_providers/providers/joyn/constants.py
+++ b/lib/streaming_providers/providers/joyn/constants.py
@@ -150,6 +150,7 @@ MODE_VOD = "vod"
 
 ERROR_CODES = {
     "PLAYBACK_RESTRICTED": "ENT_RVOD_Playback_Restricted",
+    "BUSINESS_MODEL_NOT_SUITABLE": "ENT_BUSINESS_MODEL_NOT_SUITABLE",
     "UNAUTHORIZED": "ENT_Unauthorized",
     "NOT_FOUND": "ENT_Not_Found",
     "GEOBLOCKED": "ENT_Geoblocked",
diff --git a/lib/streaming_providers/providers/joyn/models.py b/lib/streaming_providers/providers/joyn/models.py
index 045d893..cbd8a49 100644
--- a/lib/streaming_providers/providers/joyn/models.py
+++ b/lib/streaming_providers/providers/joyn/models.py
@@ -28,6 +28,10 @@ class PlaybackRestrictedException(JoynEntitlementError):
     """
     pass
 
+class SubscriptionRequiredException(JoynEntitlementError):
+    """Raised when content requires a subscription tier (e.g. PLUS) the account doesn't hold."""
+    pass
+
 
 @dataclass
 class JoynChannel:
diff --git a/lib/streaming_providers/providers/joyn/vod_manager.py b/lib/streaming_providers/providers/joyn/vod_manager.py
index a471bf0..3e29f0c 100644
--- a/lib/streaming_providers/providers/joyn/vod_manager.py
+++ b/lib/streaming_providers/providers/joyn/vod_manager.py
@@ -861,6 +861,7 @@ class JoynVodManager:
             return cached["data"]
 
         from .channel_manager import create_video_payload, build_signature
+        from .models import SubscriptionRequiredException
         from ...base.models import DRMConfig, DRMSystem, LicenseConfig
         from .constants import DRM_REQUEST_HEADERS
 
@@ -884,11 +885,9 @@ class JoynVodManager:
                 response.raise_for_status()
                 playlist_data = response.json()
 
-                # --- LOG THE JSON RESPONSE ---
                 logger.info(f"=== VOD PLAYLIST API RESPONSE for {video_id} ===")
                 logger.info(json.dumps(playlist_data, indent=2))
                 logger.info(f"=============================================")
-                # -----------------------------
 
                 manifest_url = playlist_data.get("manifestUrl")
                 if not manifest_url:
@@ -926,6 +925,13 @@ class JoynVodManager:
             except PlaybackRestrictedException as e:
                 logger.warning(f"VOD playback restricted for {video_id}: {e}")
                 return None
+            except SubscriptionRequiredException as e:
+                has_plus = self.has_plus_subscription()
+                logger.warning(
+                    f"VOD {video_id} requires a subscription this account doesn't hold "
+                    f"(hasActivePlus={has_plus}), not retrying: {e}"
+                )
+                return None  # permanent, per-account failure — retrying gains nothing
             except Exception as e:
                 logger.warning(f"VOD attempt {attempt + 1}/{max_retries} failed: {e}")
                 if attempt < max_retries - 1: